Enhances online visibility through data-driven SEO improvements


An SEO Specialist is responsible for improving a company’s organic visibility across traditional search engines and emerging AI-driven search platforms. This role focuses on on-page, technical, and off-page SEO, while also optimizing content for Large Language Models (LLMs) and AI search results. SEO Specialists ensure websites and content are structured, authoritative, and contextually clear so they are easily discovered, understood, and cited by both search engines and AI systems.
• Conduct keyword and topic research for search engines and AI search platforms.
• Optimize content for on-page SEO, semantic relevance, and search intent.
• Structure content to improve visibility in AI-generated answers and summaries.
• Implement technical SEO best practices to improve crawlability and indexing.
• Collaborate with content teams to create search- and AI-optimized content.
• Monitor organic traffic, rankings, and AI search visibility trends.
• Identify and resolve SEO issues impacting discoverability across platforms.
• Stay current on algorithm updates and emerging AI search behaviors.
• Proven experience in SEO or digital marketing roles.
• Strong understanding of technical, on-page, and content-driven SEO.
• Familiarity with semantic search, entity-based SEO, and topical authority.
• Ability to optimize content for AI systems and LLM-based search results.
• Strong analytical skills and comfort working with performance data.
• Organized, detail-oriented, and adaptable to evolving search technologies.
• Analytics: Google Analytics, Google Search Console
• SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog
• Content & AI research: ChatGPT, Perplexity, Google SGE
• CMS: WordPress, Webflow, Shopify
• Documentation & reporting: Notion, Google Sheets
• Organic traffic and visibility growth
• Keyword rankings and topical authority
• Inclusion and citation in AI-generated search results
• Conversion rates from organic traffic
• Technical SEO health and site performance
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